Engineer / Sr.Engineer

Kirloskar Chillers Pvt Ltd, Pune

Full Time

Job Description

  • Develop understanding of products, customer base, product key highlights and USPs / promotion points.
  • Market analysis; devise marketing strategies for the Company / verticals / segments to be focused upon.
  • Improve visibility to establish Kirloskar Chillers within the verticals focused upon - HVAC consultants, various Industry sectors, Institutional customers, etc.
  • Approval of make, vendor registration process.
  • Promotional activity: Advertising, EDMs, product bulletins, product presentations, product launches, seminars, exhibitions & other events, installation references, and testimonials etc.
  • MARCOM - designing, creation and updating of creatives, collaterals, promotional brochures, catalogs, website, technical articles, presentations, guide specifications, IOM manuals, newsletters, corporate gifts, calendars, displays, digital marketing & social media.
  • Database - create structured database for all customer & consultant contacts, maintain & update them regularly.
  • Build & maintain database for competitors’ product information and create USP’s for our products based on this information.
  • Establish internal branding & brand building within the organization.
  • Adherence to CIM in all documents and visual imagery.
  • Support to Export & overseas distributors for marketing & promotion activities.
  • Coordination of customer / consultant visits to factory.
  • Organization & coordination of Sales Meets, AOP Meetings, vendor meets, etc.
  • Coordination required for conducting Customer Satisfaction Surveys
  • Maintenance of QMS systems and related documentation.
  • New products / new market strategies.

 

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